A lesson in premium branding from Brooks – and a lesson in premium service from Germany

Brooks know how to make a purchase feel special. It’s something of an anachronism that these ancient leather saddles are still hugely coveted more than 100 years after they first appeared. And although you (can) pay a lot of money for a Brooks product – getting it in your hands makes it worth every penny. […]

Read more "A lesson in premium branding from Brooks – and a lesson in premium service from Germany"

My commuter bike

I’ve been cycling to work for just over 6 months. Basically – I love it. It’s the quickest way into work (non-stop traffic along the route means that a car lags behind); it keeps me fit and healthy (with one proviso that I will mention in a moment); it’s cheap; and it’s therapeutic – starting […]

Read more "My commuter bike"

Another new bike!

Now I have never had any particular interest in Raleigh bikes – my bikes as a child/youth were an MCS BMX bike (which I think may have been a lot rarer than I realised at the time) and a Peugeot MTB. But for some reason, all of the second-hand bikes I have bought as an […]

Read more "Another new bike!"